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BIA/Kelsey’s DMS ’10 Conference Just Around the Corner
As we mentioned last month, the Yellow Pages Association is once again partnering with BIA/Kelsey to present one of the most important industry conferences of the year, Directional Media Strategies...
View ArticleGoogle’s Android Jumps in Share; Smartphones Stay Hot
Over the past months, we’ve seen Yellow Pages companies launch apps for mobile devices for iPhone, Android and other wireless platforms that help local searchers find business information on the go. It...
View ArticleBIA/Kelsey: Digital Offerings to Account for 39% of Global YP Revenues by 2014
All year, we’ve talked about the growing importance of digital and mobile in driving new revenues and opportunities for our industry. Recently, we’ve watched as major Yellow Pages companies have...
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Amazon: E-Books Now Top Hardcover Sales
We’ve blogged recently about increased consumer usage of mobile devices such as Apple’s iPad and Google’s Android phones, and how Yellow Pages companies need to continue to create innovative mobile...
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Canadian Press: YPG Expects More Digital Growth
There’s no shortage of news on this blog about Yellow Pages Group’s extensive push into digital this year. YPG—which rebranded in March touting its “evolution into a performance media and marketing...
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DMS ’10: Opportunities for Yellow Pages on the iPad
Launched earlier this year, Apple’s iPad is already a popular innovation platform for Yellow Pages companies. And based on today’s panel, I’m convinced the iPad and other tablet versions—including...
View ArticleTech Headlines: Foursquare Helps SMBs, Android Market Share Grows, News...
NYT: Geolocation Services: Find a Smartphone, Find a Customer The New York Times reports on small business success stories using Foursquare, the popular geolocation service, to create promotions and...
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Pew Research: Mobile Device Ownership on the Rise
Earlier this week, Neg Norton wrote a column on Search Engine Land about the growing importance that the iPad and similar tablets will play in our industry as more consumers adopt the devices. As Neg...
View ArticleAT&T Interactive’s YPMobile App for iPad
This week, we’ve spent time covering the iPad and tablet devices and the opportunities they provide the Yellow Pages industry to deliver new leads for our local business clients. One company that is...
View ArticleIn the News: AT&T Launches New Apps, Canada’s YPG Creates Mediative, New...
AT&T Launches New Version of YP App for iPad and iPhone Just last week, we overviewed AT&T Interactive’s innovative YPMobile iPad app. In a release issued this week, AT&T noted that 90% of...
View ArticleYellowbook, AT&T Launch Updated Tablet Apps
As consumers increasingly adopt iPads and tablets, local search companies are continuing to refine their business listings apps to provide users with newer features. Last week, Yellowbook announced the...
View ArticleLocal Search Roundup: Small Business Saturday, Black Friday and Tablet Adoption
Second Annual ‘Small Business Saturday’ Promotes Local Buying Millions of Americans – including President Obama – participated in the second annual Small Business Saturday on November 26. The national...
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AT&T Launches The Real Yellow Pages for iPad
Last week, Greg Sterling profiled an interesting new offering from AT&T: The Real Yellow Pages for iPad. Now for the first time, users can search and browse hundreds of AT&T print directories...
View ArticleLocal Search Association Co-op Products: All Media Welcome
The following post is from Val Onyski, director of operations at the Local Search Association. I know that many sales reps are aware of co-op, but they may not be familiar with the products available...
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SMB Digital Marketing 2012 – Dex One’s Richard Hanna: ‘Advertisers No Longer...
After a quick review of yesterday’s meeting by Tom Buono and Mark Fratrik, this morning kicked off with Richard Hanna, EVP – Sales and Marketing, Dex One. His presentation of Dex’s journey of digital...
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Moffett: Just 5% of Tablets Active in Mobile Data Plans
With the proliferation of tablet options in the marketplace, consumers are increasingly faced with the difficult choice of which brand to purchase. Each device – whether it’s a Google Android tablet,...
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